[GENERAL] Advertisers' banner ads replaced by garbage google(?) ads

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  1. #1
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    Default Advertisers' banner ads replaced by garbage google(?) ads

    Is this intentional?
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    Forum Contributor 2014-2017 Dana in Philly's Avatar
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Run a quick test. Visit the forum without logging in. Then log in, refresh your browser, and see if the visuals differ.

    I've found this to be the case recently: super crappy ads all over without logging in; better if I'm logged in.

    Kinda think the new owners are trying too hard on the monetization thing, but maybe that's just me.
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    I agree on the garbage. We're saxophone players; won't we be more enticed by instrument ads than ads for cornhole boards?
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by Christian1 View Post
    I agree on the garbage. We're saxophone players; won't we be more enticed by instrument ads than ads for cornhole boards?
    Right, I would occasionally click on the instrument/gear ads, but what is the point of these new ads?

    The real problem for me is that they seem to be poison to this old iPad -- making it slow and crash-prone as these ads try to load...
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    Forum Contributor 2014-2017 Dana in Philly's Avatar
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Right. Very few of us care about and are likely to click through "You May Like" click-bait footer ads about what Kim Kardashian is wearing at Cannes and the like. So I suspect there's really very little click-through revenue to be had for the new owners there.

    May I suggest a different monetization model? Forgive me if this is too bold of me:

    1. Watch the threads. We occasionally talk about things we'd like to be able to get (sheet music, stands, reeds, vintage horns, etc.), and in such threads, folk often recommend where to get them.
    2. Reach out to the sources of those things, and offer ad placement space, reasonably priced.
    3. Suggest targeted discounts (e.g., 10% off on item X, to purchasers clicking through ad Y from SOTW).

    Seems like a better fit to me. I'd be afraid to click any of the ads I sometimes see in the footer ad slider; looks like a great way to get a computer infection. But imagine if those ads were for Votaw Tool Co., Kessler, PM Woodwind, etc. ... I'd be tempted.
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Those are just place holder ads. Not sure what's going on with the advertisers that were there before, but they should be filled with more apropos ads in time.

    Kevin

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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by VSadmin View Post
    ...
    Not sure what's going on with the advertisers that were there before, but they should be filled with more apropos ads in time.
    Kevin
    Kevin, if you don't know, who does?

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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by Dana in Philly View Post
    Right. Very few of us care about and are likely to click through "You May Like" click-bait footer ads about what Kim Kardashian is wearing at Cannes and the like. So I suspect there's really very little click-through revenue to be had for the new owners there.

    May I suggest a different monetization model? Forgive me if this is too bold of me:

    1. Watch the threads. We occasionally talk about things we'd like to be able to get (sheet music, stands, reeds, vintage horns, etc.), and in such threads, folk often recommend where to get them.
    2. Reach out to the sources of those things, and offer ad placement space, reasonably priced.
    3. Suggest targeted discounts (e.g., 10% off on item X, to purchasers clicking through ad Y from SOTW).

    Seems like a better fit to me. I'd be afraid to click any of the ads I sometimes see in the footer ad slider; looks like a great way to get a computer infection. But imagine if those ads were for Votaw Tool Co., Kessler, PM Woodwind, etc. ... I'd be tempted.
    so those 'you may like' ads that you see (usually at the bottom) are for users not logged in. there are several sites with them, they are one of the big ad partners for many sites.

    as for your suggestions:

    1. many of the google ads that you notice that are out of context to site are based on the user's interests (sometimes not accurate) but they are decided by what google analytics think might peak your interest. so if you suddenly see ads about wine or lenovo laptops, it might be because you were looking at what wine to use for making stew or was browsing on bestbuy on another tab or something.
    2. we do have a sales team that does call around to see we can pull some vendors/advertisers in to buy ad space. this is a longer process since there's a lot of negotiation and contracts to sign. we're working on this one.
    3. this is a great suggestion although the hardest to apply. suggesting an advertiser to offer a discount to users while they pay for ad space isn't often a deal on their end.

    thank you for your suggestions though

    @Harri Rautiainen

    Kevin means that there's another team thats dedicated to reaching out to advertisers. if there's a specific one you want to ask about, you can let us know and we'll reach out to our sales team for a status update but we don't the information at hand.

    Lee

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    Forum Contributor 2014-2017 Dana in Philly's Avatar
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by VSadmin View Post
    so those 'you may like' ads that you see (usually at the bottom) are for users not logged in. there are several sites with them, they are one of the big ad partners for many sites.
    Understood. Downside is this discourages quick visits without logging in. Also discourages lurkers who may later become users. What's the upside? Do folks actually click on these huge footer ads? I presume your ad revenue on these things is click-through based.

    Quote Originally Posted by VSadmin View Post
    as for your suggestions:

    1. many of the google ads that you notice that are out of context to site are based on the user's interests (sometimes not accurate) but they are decided by what google analytics think might peak your interest. so if you suddenly see ads about wine or lenovo laptops, it might be because you were looking at what wine to use for making stew or was browsing on bestbuy on another tab or something.
    Understood. They're usually out of context for me, since I do a lot of things to forestall tracking -- I find it creepy.


    Quote Originally Posted by VSadmin View Post
    2. we do have a sales team that does call around to see we can pull some vendors/advertisers in to buy ad space. this is a longer process since there's a lot of negotiation and contracts to sign. we're working on this one.
    Excellent. Takes more work, but I suspect is more likely to produce click-throughs. Just a thought: you could probably poll the users and we'd tell you scores of prospects you could contact. Simply start a thread: who would you like to see advertising here? You could show the results to prospects....


    Quote Originally Posted by VSadmin View Post
    3. this is a great suggestion although the hardest to apply. suggesting an advertiser to offer a discount to users while they pay for ad space isn't often a deal on their end.
    It has to be tested as a short promo, to see if it in fact drives traffic and revenue. If it does, expand.


    Quote Originally Posted by VSadmin View Post
    thank you for your suggestions though
    Thanks for keeping the forum up, Lee.
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by Dana in Philly View Post
    Understood. Downside is this discourages quick visits without logging in.
    Why not just stay permanently logged in. Is there any advantage in actually logging out between visits?
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    Forum Contributor 2014-2017 Dana in Philly's Avatar
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by Pete Thomas View Post
    Why not just stay permanently logged in. Is there any advantage in actually logging out between visits?
    I use a somewhat paranoid security level for the web. I don't think it's generally a very safe or secure place.

    So I don't store passwords in a browser, which is what would be required to log in permanently (either that, or just leave a tab open, but I wouldn't do that either). I keep my passwords in a separate, encrypted password manager, and manually log in and out if I feel I have something to say. I usually just browse by SOTW without logging in first.

    I take other steps as well:

    - I clear the browser's cache and delete all Flash cookies (I don't use Silverlight, but if I did, I'd clear those too) after I leave a site, *every time*, using scripts, so that each time I come to a site, it's with a fresh, empty browser without any history.

    - I often use TOR (am doing so now). At the moment, according to the TOR browser, my https data is being routed from my PC in Pennsylvania, to France, then to Germany, then to SOTW, so that my ISP (Comcast) can't datamine my browsing.

    Sounds a bit paranoid, I know.

    Nevertheless, I'd be happy to patronize saxophone-related advertisers who place ads here on SOTW, to help support the forum. I've supported the forum in the past, and will do so in the future.

    I just don't think the web is a safe space, and don't think datamining is a good thing for our society. I believe it is being used, in conjunction with targeted social media messaging, to mess with elections in democracies, and affected the results of the 2016 U.S. election.
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Quote Originally Posted by Dana in Philly View Post
    I just don't think the web is a safe space, and don't think datamining is a good thing for our society.
    Agree. But paranoid about this stuff as I am, I never thought to take all the precautions you cite in your post above. Maybe I'll have to rethink some of it. I always stay logged in here, but I don't use the same password anywhere else.

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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    oh and if you have any advertisers or forum users who would like to be a vendor that you think would like to be a part of the forum, please let us know, we can give them a call/email.

    Lee

  16. #14
    Forum Contributor 2014-2017 Dana in Philly's Avatar
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    Default Re: Advertisers' banner ads replaced by garbage google(?) ads

    Just saw this Lee. I'd be happy to help with that.

    What do you think is best? Post suggestions here in this thread, so others can chime in? Or PM you?
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