Marketing, with a view towards greater profitability. The incremental cost of the plating per clarinet is wildly less than the mark up for the instruments so treated. The manufacturer, Yamaha in this instance, is a business. While the "Hamilton plating" surely does no harm neither is it liable to be more advantagious to musical production than additional engraving is. I suppose it's just a question of time before we are presented with an elaborate engraving pattern that is "scientifically designed to enhance the propagation of vibration through the horn's metal bell via careful placement of frequency enhancing tone channelers (scratches) thereby increasing projection and clarity, with a full, dark, and focused cutting edge to your tone that will set you apart as you play lead horn."
Absolutely serious that some non wood clarinets can sound as good as wood clarinets.
FWIW take note that the assertion in the original post wasn't for the plating on the cups and keywork- it was that the plating on the POSTS made the difference. Ay carumba.








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